09 Dec What Big Brands Run in December (2024–2025 Trends)
What Big Brands Run in December (2024–2025 Trends)
December is the busiest month for brands around the world. From global companies to regional market leaders, everyone uses this month to connect emotionally with their audience, increase sales, and close the year with strong brand visibility.
If you are a business owner, the good news is:
There is no late to start a campaign that reaches more audience and creates lasting memories.
Below is a simple breakdown of what major brands did in 2024 and 2025—and how you can learn from them.
1. Coca-Cola – “Real Magic Christmas” Campaign
- Emotional storytelling with families
- Holiday packaging + limited-edition designs
- TV + Digital + On-ground experiences
- Strong brand recall through nostalgia
2. Apple – “Holiday Shot on iPhone”
- Film-style video showcasing creativity
- Focus on family moments
- Minimal words, strong visuals
3. Amazon – “Joy is Shared”
- Christmas gifting story
- Emotional advertisement
- Cross-platform distribution
- Increased online shopping push
4. Starbucks – “Holiday Cups + Festive Drinks”
- Seasonal cups
- Christmas menu
- User-generated content trend
- People post their drinks → organic reach increases
5. McDonald’s – “Festive Menu + App Rewards”
- Limited-time menu
- Pushes app downloads
- Daily deals create habit-forming behaviour
6. Samsung – “Holiday Smart Home Bundle”
- Product ecosystem storytelling
- Short-form videos showing “Life with Samsung”
- Strong e-commerce promotions
Many Myanmar users are now searching for ideas, products, and businesses directly on Facebook and TikTok more than Google (based on global and regional behaviour shifts).
This means your brand must show up clearly, consistently, and creatively.
Key Learnings for Local Brands
December is not only for big brands—small brands also grow faster with simple, emotional content.
1. Focus on short videos, seasonal promotions, and community stories.
2. Make your brand “present” in your audience’s daily scroll.
3. People remember feelings, not long explanations.
If You Haven’t Started Your December Campaign Yet —
START NOW
December is the perfect time to:
- Increase engagement
- Grow visibility
- Push year-end sales
- Connect emotionally with your audience
- Build brand memory for 2026
Most importantly:
There is no late to start a campaign that reaches more audience and creates lasting memories.
Even one strong post or a simple short video can make a big impact.
